We don't make plans. They never work. We can make them. We know how. We have made them in the past. but they never work. If you are young they teach you rigor and financials and marketing. But they never work. So we don't make them

We proceed like artists. Or cooks. You cook the pasta, throw it against the wall and see if it sticks. If it does you move forward. If it doesn't you start over.

That is our plan. Trial and error, mistakes and luck.

We hope to give you products that are comfortable.

Our measurement is will I wear it, will a family member wear it, will a friend wear it?